Businesses are becoming more aware of the need to implement the basics of search engine optimization to their web marketing strategy. But if you read blogs and websites, you’ll soon notice that there is a lot of uncertainty surrounding what makes up “the basics.” Without experience and proper guidance, you can miss out on a lot of strategies and tactics. So let's take a moment to discuss how you can get the most out of your internet marketing with SEO.
SEO not only maximizes on search engines but also focuses on enhancing user experience by assisting to create approachable sites that are stress-free to use.
Open PPC Accounts - Whether it is Google’s AdWords or Microsoft adCenter, this is an excellent way to get actual search volume for the words you select. Of course it will cost money, but if it fits within your budget it’s worth making the investment. This is especially true if you are interested in instant visibility.
Use Relevant Title Meta Descriptions - The page titles are the single most important on-page factors for small business marketing. It’s very rare to rank highly for your keywords if they are not part of the page title. These tags won’t help you rank, but they will certainly appear as text snippets below your listings, so they should include relevant keywords.
Write For Humans First - Sure, if you want to rank high on Yahoo or Google SEO is the way to go. However, when searching for small business marketing techniques, it's important to remember that bots are not your customers. They won't buy your product, sign up for your newsletter or contact you about your services. Humans do these things, so write your copy with people in mind. Yes, you need keywords within your text, but don’t stuff every page with them. Make sure your content is readable.
Create Great Content - This is particularly challenging for online retailers. If you are selling the same product or service as 50 other retailers and everyone is using the exact same descriptions, then this is a wonderful opportunity. Write your descriptions using targeted keywords that searchers actually use and blow your competition away. Good content is an excellent way to get inbound links.